Our Story

Our Story

dog was born from a passionate desire to make a difference in your dog's life

Dog lovers are the best kind of people! (duh.) Our founder John is one of the loudest and proudest dog lovers around. John first created @dog as a meme page on Instagram to share his favorite dog videos and give everyone a reason to smile. The online community quickly grew from a handful of dog loving friends to a global influence with millions of followers!

When shopping for his own dog, it was really difficult for John to find healthy treats and toys that balanced fun with durability. The same common thread kept recurring among follower comments; apparently, most mainstream pet brands were in the doghouse.

In 2018, John started to dream bigger and began building his own brand. After two years of development and design, Dog launched with a range of delicious treats and hilariously cute toys that your pup can’t wait to rip into! Trust us – they’re designed to put up a fight!

The Dog Difference

dog was born from a passionate desire to make a difference in your dog's life

Dog lovers are the best kind of people! (duh.) Our founder John is one of the loudest and proudest dog lovers around. John first created @dog as a meme page on Instagram to share his favorite dog videos and give everyone a reason to smile. The online community quickly grew from a handful of dog loving friends to a global influence with millions of followers!

When shopping for his own dog, it was really difficult for John to find healthy treats and toys that balanced fun with durability. The same common thread kept recurring among follower comments; apparently, most mainstream pet brands were in the doghouse.

In 2018, John started to dream bigger and began building his own brand. After two years of development and design, Dog launched with a range of delicious treats and hilariously cute toys that your pup can’t wait to rip into! Trust us – they’re designed to put up a fight!

The Dog Difference

Our Toys

- Designed in the US -

- Made with premium materials -

- Stitched and finished with precision -

- Lined with Chew Defender™ mesh -

- Fun toy shapes, styles and themes -

Our Treats

- Made in the US -

- No wheat, corn, or soy -

- 100% natural ingredients -

- Craveable variety of flavors -

- Playful themes and cute packaging -

Doing Good

Your Dog

Our mission is to create the highest quality products that make a difference in your dog’s life. With healthy, delicious treats, you can reward their good behavior and witty tricks with confidence. Plus, all Dog treats are made without corn, wheat, soy, or artificial preservatives, so even allergen-sensitive pups can indulge!

Your Family

We know firsthand how dogs can brighten lonely days and make us smile. Our toys are designed in the US with hilarious themes that you’ll enjoy just as much as your pup, and they’re crafted with our ultra-durable Chew Defender™ mesh lining, so their favorite toy will last even longer.

Our Charities

We believe that every dog deserves a forever home and we are proud to stand by these verified pet rescue organizations. Dog is committed to helping charities connect deserving dogs with loving families! With every purchase, you are supporting a dog in need.

dog was born from a passionate desire to make a difference in your dog's life

Dog lovers are the best kind of people! (duh.) Our founder John is one of the loudest and proudest dog lovers around. John first created @dog as a meme page on Instagram to share his favorite dog videos and give everyone a reason to smile. The online community quickly grew from a handful of dog loving friends to a global influence with millions of followers!

When shopping for his own dog, it was really difficult for John to find healthy treats and toys that balanced fun with durability. The same common thread kept recurring among follower comments; apparently, most mainstream pet brands were in the doghouse.

In 2018, John started to dream bigger and began building his own brand. After two years of development and design, Dog launched with a range of delicious treats and hilariously cute toys that your pup can’t wait to rip into! Trust us – they’re designed to put up a fight!

The Dog Difference

Our Toys

- Designed in the US -

- Made with premium materials -

- Stitched and finished with precision -

- Lined with Chew Defender™ mesh -

- Fun toy shapes, styles and themes -

Our Treats

- Made in the US -

- No wheat, corn, or soy -

- 100% natural ingredients -

- Craveable variety of flavors -

- Playful themes and cute packaging -

Our Toys

- Designed in the US -

- Made with premium materials -

- Stitched and finished with precision -

- Lined with Chew Defender™ mesh -

- Fun toy shapes, styles and themes -

Doing Good

Your Dog

Our mission is to create the highest quality products that make a difference in your dog’s life. With healthy, delicious treats, you can reward their good behavior and witty tricks with confidence. Plus, all Dog treats are made without corn, wheat, soy, or artificial preservatives, so even allergen-sensitive pups can indulge!

Your Family

We know firsthand how dogs can brighten lonely days and make us smile. Our toys are designed in the US with hilarious themes that you’ll enjoy just as much as your pup, and they’re crafted with our ultra-durable Chew Defender™ mesh lining, so their favorite toy will last even longer.

Our Charities

We believe that every dog deserves a forever home and we are proud to stand by these verified pet rescue organizations. Dog is committed to helping charities connect deserving dogs with loving families! With every purchase, you are supporting a dog in need.

Our Treats

- Made in the US -

- No wheat, corn, or soy -

- 100% natural ingredients -

- Craveable variety of flavors -

- Playful themes and cute packaging -

Doing Good

Your Dog

Our mission is to create the highest quality products that make a difference in your dog’s life. With healthy, delicious treats, you can reward their good behavior and witty tricks with confidence. Plus, all Dog treats are made without corn, wheat, soy, or artificial preservatives, so even allergen-sensitive pups can indulge!

Your Family

We know firsthand how dogs can brighten lonely days and make us smile. Our toys are designed in the US with hilarious themes that you’ll enjoy just as much as your pup, and they’re crafted with our ultra-durable Chew Defender™ mesh lining, so their favorite toy will last even longer.

Our Charities

We believe that every dog deserves a forever home and we are proud to stand by these verified pet rescue organizations. Dog is committed to helping charities connect deserving dogs with loving families! With every purchase, you are supporting a dog in need.

Behind The Name

We could pretend that we spent hours brainstorming and workshopping potential names, but really – when you know, you know. Apparently, our brainwaves are pretty in tune with our pets. … Ball! … Treat! … Squirrel! Whatever catches their eye also catches their full attention. For us, it’s was simple… Dog!

Doing Good

We could pretend that we spent hours brainstorming and workshopping potential names, but really – when you know, you know. Apparently, our brainwaves are pretty in tune with our pets. … Ball! … Treat! … Squirrel! Whatever catches their eye also catches their full attention. For us, it’s was simple… Dog!