dog was born from a passionate desire to make a difference in your dog's life
Dog lovers are the best kind of people! (duh.) Our founder John is one of the loudest and proudest dog lovers around. John first created @dog as a meme page on Instagram to share his favorite dog videos and give everyone a reason to smile. The online community quickly grew from a handful of dog loving friends to a global influence with millions of followers!
When shopping for his own dog, it was really difficult for John to find healthy treats and toys that balanced fun with durability. The same common thread kept recurring among follower comments; apparently, most mainstream pet brands were in the doghouse.
In 2018, John started to dream bigger and began building his own brand. After two years of development and design, Dog launched with a range of delicious treats and hilariously cute toys that your pup can’t wait to rip into! Trust us – they’re designed to put up a fight!